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  • Ari Applbaum

Why I Joined The Forbes Communications Council

Lately, I’ve been excitedly telling people about the Forbes Communications Council. "So...are you working for Forbes now?" I've been asked more than once.


No, I'm not working for Forbes. And I'm not a "contributor" or "columnist," per se. I have joined the Council, which is one of several Forbes' invitation-only (but paid) online clubs/communities. This Council is designed for senior executives in communications, marketing, and public relations. And it does allow me to publish my thoughts on Forbes.com.


Let me back up.


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